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IBM PC clone owners. Since then Windows has improved greatly and is now only two or three years behind Mac OS X in features, ease of use and technology.

Atari Amiga Macintosh

Market Share 1985

Market share is a illusion. As such, it is useless for determining whether an idea is a success or not. Macintosh Market share continued to fall until 2005 when it turned around and began increasing. 2004 market share was the low ebb being only 2%. According to the latest estimates, market share for Macin- tosh computers has risen to about 4%.

Apple ][

Regardless of such good news, even the 2% fig- ure is unimportant because market share is an illusion.

IBM & Clones

The computer market has grown so greatly and so quickly that even as Mac’s market share has fallen, the number of Macs sold has grown. In 1992, when Macintosh mar- ket share hit its highest point of 12%, 2,500,000 Mac were sold. In 2004, with a 2% market share, Apple sold more than 3,500,000 Macs. Last quarter, Apple sold 1,236,000 Macs in only three months and they made more money than in any other quarter in the company’s history. Apple will probably sell over 5,000,000 Macs in 2005.

Other Macintosh

Market Share 2005

That’s a lot of computers! Even though Apple holds a small market share they continue to sell more and more Macs. Apple continues to be the only consistently profitable com- puter manufacturer other than Dell (an IBM PC clone maker).

Macintosh Sales by year 1983 to 2005 (estimated)

5,000,000

And, because Macs remain useful much longer than IBM clones, Macs account for about 25% of all computers in use. Most IBM PC clones are replaced with new models after two years. Macs are usually kept in service for about five years.

4,000,000

3,000,000

To the right you will see pie charts showing market share for two important years in personal computer history. Compare the pie charts to the line graph showing total Macs sold. Yes, market share as a measure of success, is an illusion.

2,000,000

1,000,000

0

1984

1990

1995

Special report Why Macs Have 4% Market Share ©2005 California Computer Care

page 3

Commodore 64

IBM & Clones

2000

2005

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