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Agenda Item III. – *Discussion/Possible Action–Approval of the December 9, 2005, SWIB ... - page 12 / 19





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Brown:Mary-Ann Brown up in Reno.  I just have one question about the pie graphs, similar to yours.  If you look at the DETR funding, in four years it went from 4% to 48%, so I’d be curious to know why the huge jump in allocation in that direction.

Nash:Would you like me to answer that question?

Chair:We buy cars for all of them.  No, I’m just joking.  Just joking.  Terry, you want to make a comment?

Johnson:I can.  I believe that it largely went to infrastructure.  Tami Nash probably will speak to that.  But I believe the bulk of that went to helping with the infrastructure, particularly with regards to supporting the One-Stop Operating System and some other areas.  And unfortunately, we didn’t bring that information with us as to where these allocations went, item by item.  But if I recall correctly, I think that’s where, at least a good portion of it, went.  But, Mrs. Nash, did you have anything else to add on that?

Nash:You’re correct, Director Johnson.  It’s costs that we’ve always paid for in the past, but with our reduced funding this year; we found it necessary to recover some of those costs through Governor’s Reserve.

Chair:Alright.  So next meeting if you could just provide us with more detail of these summaries.  I think there are some questions that people would be interested in.

Nash:Mr. Chair, I do already have that prepared and I’ll just send it out through e-mail following this meeting.

Chair:That’d be great.


Chair:Okay.  Interesting topic.  Any other questions on the Reserve Funds Committee?  Thank you, Kirk, I appreciate it and Terry.  Marketing and Business Support Committee, the ever-effervescent Richard Lee.

Lee:Thank you, Mr. Chair.  It’s good to be here finally.  We have been, as a marketing committee, on home plate, kind of waiting for the right pitch.  And we’ve very recently got the right pitch.   And we just about knocked it out of the ballpark to home run, because we are exceeding, as you see here, part of the new trifold brochure that’s in your handout, that the Mass Media and the people from Reno have provided for us, BBC.  They are working diligently to do a lot of things.  I’m going to come back to that trifold in a minute.  I’d like address some of the things they’ve been doing with public relations.  I have a sheet here from Mass Media.  Over a page and a half of all the things that they’ve been doing for public relations.  Which supposedly doesn’t cost us anything.  This is getting information out there for events.  In Business Magazine we’ve had articles and in Business, we did a lot at the Summit Sierra Job Fair in Reno.  They have just done a lot of things and they really started to put together a campaign that’s understandable.  From my perspective, not only educating the local boards on how to use public relations, this is one of their goals to do.  And coordinating a lot of the things that they’re doing, we anticipate them doing that even more.  Coordinating with the local boards to take advantage of the free public relations. This is a good campaign.  They’ve really got some momentum already going and I anticipate seeing that happening even more so in the near future.  The trifold that you see, this was their first rough draft.  We spent a little time going over this as a committee.  We liked a lot of it, most of it.  And we’re actually very excited.  It’s taken two years to get this.   So, you can imagine how anxious we are to at least have something now that we can start to tweak and twist and turn and brighten.  One of the comments that we want this thing to pop.  We want it to be really exciting.  My desire is to not have it be a typical government brochure that’s kind of boring and sits in a dusty place


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