SPREAD THE WORD
find out names of the news and environmental editors of your local newspapers, BBC, independent local radio stations and regional TV stations.
send introductory letters with information about Survival, enclosing a brochure, and bulletins. Follow up letters with phone calls.
address letters directly and to the specific person if possible. Write to the editors, and clearly mark correspondence ‘For Publication’, where relevant.
use ‘Survival International’ when first mentioning the organisation in your publicity.
the Survival logo must appear in all advertising.
send us press clippings – we want to know about your successes!
Survival’s work is unique and interesting, and your event will be too! Try to ensure this comes across when promoting Survival and your event. Remember, journalists are bombarded with information, so make sure your material stands out.
Offer concrete stories and inform journalists of Survival’s recent successes.
Look for ‘special interest’ sections and angle your message accordingly.
Local media loves anything visual – send photos of your event or ask Survival to send you some images from our gallery.
‘We will be known forever by the tracks we leave behind.’