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210 Sycamore Drive

SOFIA MAGARELLI

(M) 805-398-5527

Simi Valley, CA 93065

sofia.magarelli@yahoo.com

(H) 805-398-2396

SALES, MARKETING, AND SERVICE EXECUTIVE TURNAROUNDS | FINANCIAL & OPERATIONAL RESTRUCTURING

A highly skilled business development executive and technologist in the telecommunications industry achieves exceptional revenue growth in both emerging and mature markets, utilizing a unique ability to forecast industry trends. Proven track record of capturing opportunities, cultivating partnerships, and launching start-up ventures into competitive positions. A persuasive negotiator and engaging speaker who brings high-value visibility to an organization and builds strong partnerships. Recognized expert in telecommunications interviewed by major media including CBS (http://tinyurl.com/Magarelli-Interview).

PROFESSIONAL EXPERIENCE

TIME WARNER COMMUNICATIONS, California Managed Services Company for medium and large business customers in California.

2003Present

Vice President of Sales Recruited by the executive VP and managing partner to implement a new business model that would generate fixed and reliable revenue sources for a start-up organization with no sales force, limited capital and products, and no channels of distribution. Over 3 intense days, collaborated with the CEO to develop a strategy and business plan.

Increased annual

revenue to more than $34M.

Established relationship policies to achieve 99% customer retention.

Generated $120K revenue per month within 2 years.

  • Given full P&L responsibility to create a 270-person organization for direct and indirect channel sales. Developed a stellar reputation and a customer base of 5,500 by focusing on branding and service quality.

  • Increased revenue by more than 55% month-over-month to exceed $120K in new monthly revenue in all channels for 24 consecutive months.

  • Responded to changing FCC regulations that directly impacted sales by repositioning the business strategy to include managed technical services such as VOIP, high-speed lines, VPNs, integrated products, web design, web hosting, CRM tools, and data backup and storage.

  • Aligned operations with the corporate goal to expand nationwide by establishing the foundation to move forward; developed web-based marketing systems to expedite orders, increase product knowledge, and deliver on-line training tools to customers.

UNIFORM TELCOM, California (acquired CMM Network 2001) Local Exchange Carrier providing voice and data services to customers in the Western U.S.

20012003

Executive Director of Sales Strategic, tactical, and full P&L accountability for 150-person organization with direct and channel sales goals. Managed the entire sales organization, delivering $100K of new revenue per month.

Increased sales revenue 100% in every channel month over month for 3 quarters.

  • Revitalized unprofitable indirect sales program, increasing sales staff 10-fold to 100 and doubling sales revenue.

  • Created new products and services to increase revenue from existing customer base including collocation services, VPNs, integrated products, web design, web hosting and other IT-related services.

  • Launched marketing campaigns to attract customers and increase channel distribution by introducing new promotions focused on Latin America.

CMM NETWORK, California High-speed Internet Service Provider located in the U.S.

20002001

National Senior Director, Sales & Business Development (30-person organization) Developed and implemented successful plans to open and expand markets in tier 1 and tier 2 cities by providing IP, VOIP, VPN, storage services , and converged solution services. Directed all business activities in 15 states and 18

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