Sex appeal – an alternative to talent?
Sport is big business. In the fight for sponsorship and media coverage, female athletes are increasingly selling their sexuality, while the media plays along
By Marlene Jensen
Search for Anna Kournikova on one Internet search engine and you will be presented with 491,000 hits and links to homepages across the world. You can purchase her pin up calendar, watch the video she recently made with her new boyfriend Ricky Iglecias and even be lucky enough to contract a computer virus named after her. The pop band 'Binge' has a song about Kournikova currently featuring in the Lycos Top Ten Video chart.
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