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4 Case Study – DIAS case

The telecommunications industry is undergoing a radical transformation, creating emerging opportunities and new challenges in a new market space, as distance learning.

In 2004 an e-learning project, called DIAS, still running, launched an innovative business model in e-learning satellite industry. The methodology presented in the previous section 3 was applied for the basic design of the business model for the DIAS service, while the detailed design is still in progress. This service is to deliver a unified solution for professional education to primary multigrade1 school teachers by developing an advanced learning environment. It includes the development of a training scheme specifically designed for multigrade primary school teachers. This encourages the teachers to overcome the difficulties caused by the fact that they have to use methods and implementing curricula in multigrade schools designed for mono-grade schools. Research Project DIAS, has three axes:

  • Advanced Technology. Satellite communication is a prerequisite for DIAS project in combination with the usage of Digital Video Broadcast platform for multicast application. Additionally, the project aims to integrate the pre- existing means of communication, specifically ISDN lines that already exist in typical school infrastructure. State-of-the-art educational methods. Teaching Methods for multigrade schools. On-the-job distant learning for professionals, using all forms of educational material. The participating teachers will be trained in designing and implementing preexisting and successful applications, projects and activities.

  • Investment in the rural local society. Rural schools are important for the local society. The DIAS project aims at the preparation of the multigrade school teacher to become the facilitator of the transformation of the multigrade school to a core node in its community.

The DIAS business model is focused on creating new customer pools and not increasing the share of an existing customer pool, by deploying an innovative business model using mature technology. Stage 1: The value proposition to the customer is the following: elearning service for primary school teachers in remote and isolated areas, by deploying a Digital Video Broadcast satellite platform for fast and efficient delivery of educational content. In table 2 the Buyer utility map is presented.

Purchase

Delivery

Use

Supplements

Maintenance

Easy

To

Training

A web

External

search of customer is needed

educational

maintenance,

the

premises

portal

provided by

Customer productivity

service.

the service supplier.

Simplicity

Telephone To

the Equal

to

It is easy to

1 Multigrade school is the term used for a school that the teacher works with more than one class of students, as the number of students in the school is very limited.

8

Disposal The service does not create waste

items

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