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A study on current business performance of Chinese animation industry - page 10 / 21

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Figure 10: Structure of Chinese animation industry

3. Method

The themes detailed below were generated from an analysis of interview data with executives/directors and document reviews from 38 companies (see Appedix II). The selection has covered four active areas of animiation industry in China – Pearl River Delta, Yangzi River Delta, Beijing, and Hunan province. Companies

include animation studios, game developers, game operators, TV houses, clusters, hardware supplier, universities and industry associations. Interview questions cover company business model, growth strategy, and

issues in inter-firm collaboration. Five pressing themes emerged for further discussion.

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    Clusters

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    Outsourcing

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    Licensing

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    Networking

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    Internationalisation

    • 4.

      Emergent themes

4.1 Clusters

A industry cluster is a geographic concentration of interconnected businesses, suppliers, and associated institutions in a particular field. The animation industry cluster is a unique feature in China. Although not directly funded by government, they are originally enouraged by the central and regional government to let

anmiation companies gather together, share resources and co-evolute. Six types of clusters can be seen in Table 1. Case One is a typical cluster for SMEs.

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