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A study on current business performance of Chinese animation industry - page 11 / 21

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Type of cluster Comprehensive

Feature A diverse enviornment animation related companies including movie maker, game developer, services and training schools A platform for SMEs to share informaiton, collaborate and co-evolution A service platform which providing technology and industry solutions Cluster led by large firms who develop orignial anmiation concept Cluster aiming to develop animation related software and techology Train and educate people to be animation expertise

Location and exmaple Shanghai

SMEs training Public service Leading firms Software/tech Education

Shenzhen, Changzhou Wuxi Hunan Suzhou Beijing, Changchun, Hangzhou

Table 1: Type of anmiation industry clusters

Adapted from 2008 Chinese animiation industry report

Overseas projects

Inside projects

IT

Digital content

Originality

Agency

Media

Communication service

Case One: a national cartoon & animation industry base

Located in Shenzhen City, this industry base is one of the state-level animation bases certificated by the State

Administration of Radio, Film and Television. It is a cultural industry base with focus on cartoon, animation and internet games. Supported by the strong resources from Shenzhen Media Group, the base has offered all-around services for all registered 60 companies with infrastructure and administration system. With the integration of different companies (including IT, diginal content, orniginality, agency, media, communication service platforms) and establishment of centres (infrastrature, communication, training, production, venture, IT capital, policy, PTP), the core business of the base is (see Figure 11):

Yijing cartoon & animation industry base

Non-government capital

Venture

IT capital

Policy

PTP

Government support

Infrastructure

communication

Training

Production

Non-government capital

Figure 11: Business model of a Shenzhen-based animation industry base

  • -

    By introducing advanced facilities from countries and regions with developed animation industry,

introducing human resources training agencies and introducing Chinese animation companies with original

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