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A study on current business performance of Chinese animation industry - page 5 / 21

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Conceptualisation

Production consortia for joint production

TV stations & film companies

Ad agencies

Sponsors: toy game software companies

Original authors: publishers & game software

Pre-production

Pre-production

Character business (toy, game, clothes, food etc)

Mid-production

Post-production

Distribution

Sales & services

Anime production (prime contractor)

Anime production (subcontractor)

Distribution companies (films for theatre release)

Cinemas

TV stations (TV anime)

TV stations

Retailers

Video software makers (video anime)

Sales companies

Rental

Theme park

Figure 2: The structure and production process of animation industry

5

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