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A study on current business performance of Chinese animation industry - page 9 / 21

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Figure 8: Market share of major Chinese local online game companies Adapted from 2008 Chinese animiation industry report

Figure 9: Market demand of mobile game in China Adapted from 2008 Chinese animiation industry report

The structure of Chinese animation industry can be preseanted as Figure 10. The focal company is the developer who design concept and product animation movies or games. The production part can be outsourced to specilised studios who do graph design, anmiation, sound design and testing. Many of these companies

collaborat and co-evolute in industry park and clusters, which are supported by government policy. The operator level is the downstream of focal developer companies, which contains TV houses, cinemas, DVD/book publishers, internet and mobile platforms (including game operators), and character manfacturers.

In China, the most active players are focal company, outsourcing studios, industry parks, TV houses and operators.

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