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Make a projection for the results of the test market of Avon’s direct selling strategy in China.

Year

2006

2007

2008

2009

2010

China Cosmetic Market Size

US$2,200M

US$2,600M

US$3,200M

US$3,800M

US$4,600M

Avon China

US$212.0M

US$280.5M

US$350.9M

US$438.6M

US$548.3M

Avon Beauty Category

US$152.6M

UD$202.0M

UD$252.6M

US$315.8M

US$394.8M

Avon Direct Selling $$

US$106.0M

US$140.3M

UD$175.5M

US$219.3M

US$274.1M

Distributor

200,000

400,000

600,000

1,000M

1,600M

Concept Store

6,000

7,000

7,500

8,000

8,500

MSS  %

6.94

7.77

7.90

8.31

8.58

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