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Principal market drivers

Mainland people are now better-educated, better-paid and they attach more attention to fashion and their personal image.

They not only focus on improving basic living conditions, but are also keen to enhance their overall quality of life.

Their increasing awareness of health, hygiene and appearance has made cosmetic products one of the consumption hotspots.

In fact, the pursuit of beauty and health is no longer confined to young women only. Cosmetic products are gaining popularity among men, children and the elder people.

The cosmetics market is getting bigger and bigger embracing consumers from all ages and from all walks of life

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