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China Cosmetic Distribution Channels

Department stores – most popular among more affluent consumers

Supermarkets, hypermarkets and grocery stores – major distribution channels for mass

Products Pharmacy chains – an emerging channel for medicated cosmetics

Specialty stores – providing professional services and full range of merchandises of a specific brand

Professional stores – dominated by numerous small players but some big ones targeting at mid- to high-end segment emerging

Direct selling – awaiting market liberalization  

Online sales – in initial stage of development

Cosmeceutical stores – selling pharmaceutical products with cosmetic benefits

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