The World Wide Web (as the name itself shows) is a vast resource which is still expanding. It provides access to masses of information and service. It is very open and easy to access, and it offers unparalleled opportunities for information and service providers to reach the public. However this very openness also means it is a very anarchic medium.
It is almost absurdly easy to create websites and add these to the web. Because of this freedom of input it has grown as an unstructured resource. There is no index to the web. It is incompletely catalogued by a variety of search engines, however the methods by which these search engines work (looking at metacodes or embedded key words for example) are problematic. As a website designer, how do you know that the keywords you include are the ones that your target audience will use? Also the keywords that you think describe your website might also be used by other web editors to describe their websites which are totally different from yours. As an illustration, using the search term “guidance” on the Google search engine produced over 9,000,000 results. The first result of which was a children’s organisation in the USA and the second was a recording company. The first result which was actually connected with careers guidance was 9th on the list. A similar search using the term “Careers Guidance” produced 1,260,000 results.
The sheer volume of websites is daunting. Even quite specific enquiries to a search engine produce a huge volume of returns. The search “Careers Guidance in London” produced 125,000 results of which the 7th in the list was for a careers centre in Birmingham and the third was for the training course for Guidance Counsellors at a London University.
From here, even more the need for a common protocol when it comes about web-based guidance.