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After doing this slowly over several weeks, we are often able to lower our original bids and daily

budgets to as little as

to even as little as

, yet still maintain excellent

positioning, and usually at the very

of the page (even in the

spots at top search

engines as Google, Yahoo, MSN and others!)

Example of TOP 3 Premium ad spots at Google for keyword phrase “make money online.”

These TOP Premium spots are often viewed by searchers the same way as the “ found just below them.

” results

The ONLY difference is that the organic results aren‟t “

.

Your goal should be to

these spots as there is never any question as to whether these

ads get clicked on (THEY DO!)

Additionally, after some while making these adjustments in your PPC campaign you can gather a large amount of helpful information that you can use elsewhere.

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