So, a whole new idiom and nomenclature formed on the basis of a completely new “animal.”
This would be akin to scientist discovering a new species that was so unique and different that it couldn‟t be fitted into the traditional categorization method of classification (known as Linnaean Taxonomy).
And that‟s what the Internet was to the World at large and in scope.
So, it‟s only natural that perhaps many advertisers left behind proven, well-tested and dependable traditional advertising strategies in large chunks, and while working to embrace and develop completely new ideas of thinking in the world to come (and of course: its “virtual marketplace!)
But there is a saying that “history often if not always repeats itself.” (And the Web proved, at least to me, to be no exception to this paradigm!)
There is an online company called Wolf Enterprises that has been doing a “traditional” version of my secret but with OFFLINE publications for years; namely opportunity magazines.
does in essence is they buy entire FULL PAGES of ad space direct from the
magazines and at BULK prices because they buy them up to a year in advance.
Wolf gets a $9,002 page for $7,654 per issue by taking advantage of x12 purchasing!