By providing such placement options as one day or one week, you are more likely to attract constant advertisers as they feel they are at far less risk than a monthly obligation.
Also, these smaller terms of placement allow them to
your page for advertising effectiveness;
and if favorable, they will naturally elect to renew their advertising with you but for a full month.
Keep in mind that to offset any one doorway page you can sell-off as few as
spaces based on
how we calculated your ad selling prices above (and selling off just 10 spaces and keeping them
full before such a vast audience is EASY!)
Say for instance you determine 300 keywords are relevant to your lead-capture‟s page promotion,
and at an average CPC (
lick) of perhaps 50¢ each.
Further, let‟s assume you received from these 300 keywords some 100 clicks daily; and which at an average of 50¢ each would mean your PPC advertising daily cost would be just $50 a day.
This of course comes to $50 x 31 =
Dividing by just 10 spots we decide to make available (minimum) we get
U s i n g o u r f o r m u l a a b o v e f o r d e t e r m i n i n g o u r l o w e r a n d u p p e r s e l l - o f f a d c o s t s , w e m u l t i p l y $ 1 5 5 (which we always round to something by 1.25 and 1.5 to get a lower sell-off cost of
ending in the number 7), so we get
; and an upper sell-off cost of
; which we round
We know that by selling off our 10 spots minimum for between $197 and $237 we are sure to more than offset OUR pay-per-click monthly costs for this particular advertising campaign.
Why do I arbitrarily use 1.25 and 1.5 as lower- and upper-multipliers?
To more than ensure a surplus in the event not every spot should sell.
Why do I refer to the number of spots minimum as 10?
Because you will want to sell AT LEAST this amount; and therefore base all ad prices on this as a minimum as a form of insurance in that you know that you can sell at least this many spots.
Why a lower- and upper-sell-off limit?
You‟ll want to start by offering your ad spaces for your UPPER limit; and in the event they are tough to sell off, or if you sell of 5 and have 5 left they are slower to sell off, you can use the lower limit as a minimum amount to work towards just in case.