At the bottom will usually be an option for even “More Keywords.” You can click this option to get a further and ore exhaustive listing you can use.
Once you have your list, go over it and delete the obvious objections (i.e., keywords or phrases that you know by pure reason alone that would not be good to use).
Additionally, you may want to apply “
” and you can learn a lot more
about this by watching the video at Google‟s Learning Center:
(Click here or the screenshot above to take you to this most helpful video!)
Once you have finely-tuned and applied advanced matching options to your select keywords list you will be ready to initiate your PPC ad campaign.
Here you can find free tips for writing PPC ads.