Your PPC ad(s) will redirect to your gateway page.
And on these you will eventually sell-off advertising space (either in the form of banner ads or text ads, or BOTH).
Reduce bids & daily budget as much as possible
While STILL maintaining FRONT PAGE placement for each & every keyword
And then secondly, once this has been achieved you will then figure out how much 1 month‟s worth of this daily PPC advertising converts to.
Determine the AVERAGE daily amount spent on your campaign
then multiply by
days to get the LARGEST possible number (not 30.5; the
average of 30-day and 31-day months).
Once you‟ve determined how much you are spending per month MAXIMUM, you can then divide by 10 so as to figure out what a spot REALLY costs to breakeven on your advertising.
Then you multiply this amount by 1.25 to 1.5 to get your lower- and upper-limits for what you can sell your ad spaces for.