Plus, simply be
the rapidity of impulse clicking of your average visitor‟s mouse, a magazine can not
Instead, people reading magazines tend to study a page (including a page filled with ads; in fact: )
Additionally, magazines have longer viewable “lives” than online ads; and when I say “viewable” I mean that a single magazine may be read by more than 2 people during its life (and doesn‟t that make sense?) How many magazines have you ever seen in which you started reading an article, and then suddenly glanced at the publication date only to discover that you were reading an article that was published perhaps as many as 3 years ago!?
Yet the article you were reading seemed timely; and was just as interesting to you as the day when it first appeared 3 years earlier at newsstands.
This means that your ads in magazines will also be seen, read, arouse interest and get responses as many as 3 years or more AFTER they‟ve appeared at newsstands likewise!
And again, keep in mind that business- or entrepreneur-type magazines tend to attract an audience consisting of regular online surfers as is evidenced by the demographics information directly from Entrepreneur Magazine‟s data:
to be taken to this same page „live.‟