The Claritas ™ (www.claritas.com) produces market segmentation (lifestyle) databases that offer insights into the character of communities. The “You Are Where You Live” web site is both a service and a promotional sampling of the kind of information Claritas™ market segmentation databases can provide. This site is, at the same time, entertaining and informative. You simply type in a zip code, select a market segmentation system, and then a search presents the five most prominent segments (lifestyles) in your neighborhood. Each lifestyle is described with examples of typical behaviors and preferences. The PRIZM system classifies lifestyles into 62 types; Microvision has 42 distinct types.
The IPRC owns the Claritas™ 2001 database for Indiana (2002), which contain far more detailed information than that which is available on the “You Are Where You Live” web site. Call the IPRC for more information.
The “You Are Where You Live” web site contains lifestyle profiles (both PRIZM and MOSAIC) for every neighborhood in America, searchable by zip code.
8. Complementary Resources