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An Explanation of Claritas™ Household PRIZM Groups Related to 5.10 Lifestyles (Claritas™: Indiana, 2001)

South Bend city, IN

Mishawaka city, IN

St. Joseph County, IN

S1.   Elite Suburbs

U1.  Urban Uptown

C1.  2nd City Society

T1.  Landed Gentry

S2.  The Affluentials

S3.  Inner Suburbs

U2.  Urban Midscale

C2.  2nd City Centers

T2.  Exurban Blues

R1.  Country Families

U3.  Urban Cores

C3.  2nd City Blues

T3.  Working Towns

R2.  Heartlanders  

R3.  Rustic Living

Appendix B, cont.

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