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An Explanation of Claritas™ Household PRIZM Groups Related to 5.10 Lifestyles (Claritas™: Indiana, 2001)

South Bend city, IN

Mishawaka city, IN

St. Joseph County, IN

U2.  Urban Midscale

This PRIZM group is characterized as the backbone of many neighborhoods in the fringes of major metro areas.  They are middle income.  Their average income is below the mean of affluence.  They are geographically highly concentrated, with three-quarters of these households living in the five top television markets; and only four percent of this group lives outside of the top 25 television markets.   All five clusters in this PRIZM social group have high potential for density and ethnic diversity.  They employ public transportation.   And they cope with urban life, both its perks and its risks.

C2.  2nd City Centers

Of the 15 PRIZM social groups, this is the 4th most common in Indiana.  In the U.S. this PRIZM group lives in the middle-density, midscale satellite cities that surround major metro areas, and also in smaller cities describes as second-tier.  Cost of living is lower in their communities, helping them to be better off compared to peers belonging to the U2 group.  Most but not all of the five clusters in this group tend to be predominantly white.  In other ways these five clusters differ in terms of their ages, marital status, education, careers, and lifestyles.

T2.  Exurban Blues

The 5th most common social group in Indiana, this PRIZM group is characterized by residence in low-density, midscale towns located on the outskirts of major metro areas and so-called second cities.  This group has compares to the S3, U2, and C2 groups.  Three of its five clusters are predominantly white, have an even distribution in terms of age, are home-owners, married and raising children.

Appendix B, cont.

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