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Strategic CSR

Outside-in linkages (Porter and Kramer 2006)

Three approaches:

Generic social issues

Value chain social impacts

Social dimensions of competitive context

Integrated, affirmative approach

Vancity

$1,000,000 award yearly

We’re looking at all of our granting and saying, we’re like sowing seeds out there and all that’s good but can we be more strategic, should we be more strategic, how should we do this, should we leverage money in a different way than we have in the past (Chair, Vancity, November 2007).

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