Outside-in linkages (Porter and Kramer 2006)
Generic social issues
Value chain social impacts
Social dimensions of competitive context
Integrated, affirmative approach
$1,000,000 award yearly
We’re looking at all of our granting and saying, we’re like sowing seeds out there and all that’s good but can we be more strategic, should we be more strategic, how should we do this, should we leverage money in a different way than we have in the past (Chair, Vancity, November 2007).