BRAND AND COMMUNICATIONS COMMITTEE Fedelina Madrid-, Committee Chair Victor Clark, Betty Firth, Joel Kunze, Barb Schultz, Randy Snyder, Kathy Wenthold __________________________________________________________________ The following process will be led by the UIU marketing and communications team and include the collaborative input from the above committee and representatives from the athletics, international, student development, admissions and alumni and development divisions.
Note: The following phased approach is anticipated to fall within the 1-3 year timeline for completion.
Phase I: Investigation and Training To begin the process of developing a branding strategy for the university, it is necessary to move through a series of phases.
The first phase is the investigative and training phase. This will include data collection from our UIU community of faculty, staff, students and key internal partners.
Following this perceptual data collection we will then proceed to the development of a training phase, which will help us communicate what branding is and why it is important. This is where we will be addressing the concerns, questions and suggestions collected from the UIU community of faculty, staff, students and key external partners.
The end of phase I will be the assembly of the brand council, which will be an expansion of the brand and communications strategic committee and the inclusion of a few key individuals from additional UIU divisions.
Phase II: Brand Council The brand council will then meet in the beginning of phase II and discuss the process for developing our primary data collection instruments from our key target student populations and various key influencers such as employers, parents, high school counselors, coaches and others.
Following our data collection we will then convene our brand council to discuss the analysis from our primary data collection. We will develop our key messaging, design elements and material review process to assure a quality, clear, concise and consistent message and image presentation.