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    • a.

      Programmatic Priority: Develop a collaborative marketing plan across the university to build upon the already underway planning to coordinate a stronger collective presentation of the university across our various markets.

    • b.

      Resource Requirements: Time, Money and Personnel

    • c.

      Action Assignments: Collaboration training led by marketing and communications team and including the residential and extended university community, faculty and staff representatives and athletic and international membership. (Brand Council / Committee can take this on as the coordinating body led by Marketing and Communications)

    • d.

      Timeline: Implementation time of 1-3 years

  • 4.

    Competition. Having several competitors makes the task of differentiation all the more difficult.

    • a.

      Programmatic Priority: Conduct primary research to analyze our competitors and determine our best positioning strategy.

    • b.

      Resource Requirements: Time, Money and Personnel

    • c.

      Action Assignments: Collaborative planning with the marketing and communications department and the extended university and the athletics and international division offices.

    • d.

      Timeline: Implementation time of 1-3 years

Upper Iowa University Brand Communication Budget Requirements

Programmatic Priority Priority



Programmatic Priority:

Create a training program lead by the marketing and

Campus Engagement and Brand Assessment • Pre-visit data and document review (led by the collaborative action t e a m a n d w i l l i n c l u d e S t a m a t s s u p p o r t f o r p r i m a r y d a t a c o l l e c t i o n )

  • Up to one day on-campus project planning and facilitation meeting


communications department to by Stamats team

educate the UIU community.

  • interviews and focus groups with students, faculty, and staff

  • Distribution of a Web-based survey to internal audiences

  • Competitor brand position assessment

  • Completion of the Campus Engagement Scorecard

Action Assignments: Collaborative team – RU, EU, Faculty , Athletics, Student Development, Admissions and Alumni and Development. Stamats to do the primary data collection.

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