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Comment 1: Welcome from Fedelina Madrid - VP from MarCom and Brand and Communications Chair

Dear UIU Community,

Thank you for your time and attention to our efforts to develop our UIU brand across our various areas of influence. I hope you will provide us with your feedback. Please remember all feedback will be considered.

Why is branding important? Every time someone mentions Upper Iowa University or they see our logo, advertisements, promotional material or attend one of our classes, commencement ceremonies or special events, they will be establishing a perception of who we are based upon our communications to them in print, visual format and key messaging.

Since 1857 Upper Iowa University has been building our reputation and our quality message, and now we are establishing a formal Brand Standards Guide . We understand our brand is much more than a logo or a collection of pre-approved templates, it is our image and it is our reputation we are communicating, and it must be managed with great care.

As a community UIU Faculty, Staff, Students, Alumni, and our many valuable partners communicate and can enhance our University’s image through clear, concise and consistent quality messaging in their respective environments.

To help our many UIU community members stay on point regarding our brand messaging the Marketing and Communications department along side the Executive Brand Council have the task of growing our and developing our brand guidelines and this process is the beginning of this great work, which will take several months to complete and then include ongoing refinement as our university and competition and our target audiences all change over time.

Thank you for doing your part to contribute to this process. I look forward to your comments and suggestions.

Fedelina Madrid,

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