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Companies Worth Watching

Microsoft

Dominate with Windows and Office

Strength in capability and cash

Track record of following but still winning

Google

Dominate with Internet search and advertising

Strength in agility and web innovation

Searching for new revenue streams

Apple

Dominate with iTunes, iPod, iPhone and AppStore

Strength in entertainment and consumer desirability

Technology that “just works”

Adobe

Dominate with Creative Suite, Flash and Acrobat

Strength in creativity and rich media

Steadily integrating with the Internet

RM (of course!)

RM technology partners

Software giants

Focussing on education

Embracing the Internet

Driving standards

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