X hits on this document

292 views

0 shares

1 downloads

0 comments

10 / 63

avoiding secondary sources, which reduces the level of reliability. However, our secondary and primary sources corroborate, which is an indicator of high reliability. Although interviews have been translated from Swedish to English, we do not think this presents a bias as both authors have mother tongue equivalency in both Swedish and in English.

2.2.4.2 Validity

The validity of a study is hard to quantify. Generally if the reliability is high, the validity will also be high. Furthermore, three forms of validity can be measured by a researcher: construct-, internal- and external validity.15 Construct validity refers to the usage of a correct operational set of measures appropriate for the purpose of the research. In order to increase the construct validity, we have used multiple sources of evidence, such as interviews, reports, surveys and newspaper articles. This ensures triangulation of sources.16 As stated previously, interviewees were allowed to comment on transcripts of interviews, contributing to ensuring validity. Internal validity refers to the extent to which the results obtained within the study are true.17 The large scope of sources used in the study increases the internal validity of the thesis. External validity refers to whether findings of a research can be generalized beyond the specific case study.18 IKEA has been chosen as a unique case, which makes it hard to apply the results to a more general context. We can only safely draw conclusions specific for IKEA.

15

Yin, R. (2003).

16

Yin, R. (2003).

17

Ghauri, P. et al (2002).

18

Yin, R. (2003).

7

Document info
Document views292
Page views311
Page last viewedWed Dec 07 22:20:08 UTC 2016
Pages63
Paragraphs967
Words30136

Comments