IKEA offers suppliers hands-on assistance in achieving IWAY certification, which according to the interviewees has a range of favorable effects for the supplier in question and the local community. According to E. Stål, IWAY certification implies that the supplier becomes more attractive for other potential clients and “gives them good business”.88 This is because IWAY is a “quality stamp”, which gives the supplier legitimacy.89 As a result of this, “ambitious” suppliers also become motivated to independently control their operations more rigorously.90 Furthermore, I. Hrdlickova pointed to the fact that IWAY certification of factories also has an impact on the local community, as these factories become the model factories that other factories aspire to resemble and can benchmark themselves against.91 The IWAY certification also instills pride in the factory owners and its employees.92
4.K CSR projects
IKEA has several NGO stakeholders and but a few partner organizations. These can be divided into three different categories of engagement and three different types of organization (see below Figure 2). Through these partnerships, it can develop and strengthen its work in social and environmental issues. It believes that it can achieve more results by co-operating with organizations and share common goals.93 IKEA is very selective when choosing projects, allowing it to “choose” the right projects to fully engage in. This has caused criticisms from some NGO stakeholders as they view IKEA as very passive when engaging in dialogue (except for their partnerships). Some even claim that IKEA does not actually interact in dialogue with its NGO stakeholders.94 From IKEA’s perspective, it finds it impossible to engage in dialogue with all the stakeholders that wish to do so, “every week we get dozens of enquiries of engaging in different projects”95.
Forest Stewardship Council Global Compact Better Cotton Initiative
Clean Cargo Working Group
Save the Children
Building and Wood Workers’ International
Business for Social Responsibility
Green Power Market Development
The Network for Transport and Environment Refrigerance Naturally
Figure 2: IKEA’s official NGO stakeholders and partners
88 89 90 91 92 93 94 95
Interview, Stål, E., 2008-05-13. Interview, Stål, E., 2008-05-13. Interview, Stål, E., 2008-05-13. Interview, Hrdlickova, I., 2008-12-23. Interview, Hrdlickova, I., 2008-12-23. www.ikea.com. Maon & Swaen (2006). Interview, Hrdlickova, I., 2008-11-23.