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Identification of Growth Opportunities  … cont

Integrative growth opportunities

backward (acquiring suppliers) , forward (acquiring

channel members) and horizontal integration (acquiring

competitors)

Diversification growth opportunities

concentric – technological or marketing synergies to a new

group of consumers e.g. audio cassettes from

a firm making computer tape

Conglomerate – new opportunities which have no relation

to current technologies, products or markets

Reliance into Telecom

Horizontal diversification – Appeal to current customers

with new technologies e.g. Music company

produces CD / Cassette racks

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