X hits on this document

Powerpoint document

The slides are in the following order - page 60 / 64

148 views

0 shares

0 downloads

0 comments

60 / 64

Expand Market Share

If profitable

Possibility of invoking dominant firm action as laid out in the

Competition Act of India

economic cost of obtaining market share may exceed the resulting

profit. The incremental customers’ conditions for adopting the firm’s

products may not be attractive – loyal to competitors, have unique

Needs. Sometimes profit can be improved by decreasing mkt. share

Inappropriate marketing mix – as in excessive expenditures on advertising

System problems on high growth, effects on maintaining quality

Document info
Document views148
Page views148
Page last viewedTue Dec 06 16:50:01 UTC 2016
Pages64
Paragraphs743
Words3679

Comments