X hits on this document

Powerpoint document

The slides are in the following order - page 62 / 64

162 views

0 shares

0 downloads

0 comments

62 / 64

Specific attack strategies of Challengers

- Price discount – Big Bazaar

- Low Price Goods – Ruf and Tuf Jeans

- Value Priced goods – Nirma, Subhiksha

- Prestige goods – Challenger can offer higher quality product at higher price –

Apartment market in Bangalore, better amenity flats are coming up

- Product proliferation – Baskin-Robbins offered more flavors to beat competition

- Product Innovation – 3M enters new markets with an innovation

- Improved services – Avis vs Hertz

- Distribution Innovation – Avon vs leading cosmetic firms

- Intensive advertising promotion – HLL in toothpastes vs Colgate

Document info
Document views162
Page views162
Page last viewedThu Dec 08 21:20:57 UTC 2016
Pages64
Paragraphs743
Words3679

Comments