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Market Follower

Strategies

Follower  Strategies

Counterfeiter- duplicates product and sells in black market thru

Disreputable dealers – Apple Computer, Rolex watches

Cloner – emulates leader’s product – PC Market

Imitator – copies but maintains differentiation in packaging, advertising

Pricing, location e.g. Matsushita in Japanese is ‘maneshita denki’ meaning

Electronics copied.

Adapter – adapts or improves leader’s products e.g. Sony

Innovates then LG, Samsung bring out improved versions

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