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Thank you for joining us here today for the third annual Clear Channel Outdoor Ideas Seminar.

In our continuing quest to discover more about how and why outdoor advertising works, we are delighted to bring

talks from two winners of this year’s Outdoor Planning Awards (in association with MediaWeek): Ian Cairns from OMD UK, winner of the Best Use of Continuity in Outdoor category and Danny Donovan of Initiative, the Grand Prize winner.

you the very latest research and thinking from leaders in neuroscience, econometrics, research and planning. We welcome back previous speakers Caroline Hayter and Sally Dickerson, and warmly welcome Ian Cairns of

OMD, Nick Mawditt of Kinetic and Danny Donovan of Initiative.

The purpose of today’s seminar is to offer you fresh ideas, insight and inspiration, as we continue to try to

better understand and engage with consumers through outdoor advertising.

Acacia Avenue will begin with some fascinating insights from their study into trust and advertising and what this means for brands today. Nick Mawditt will be discussing the unconscious effects of visual stimuli on consumers’ emotional responses to brands. Sally Dickerson will be building on our econometric learnings from the FMCG and retail categories by demonstrating outdoor’s contribution to ROI in the finance arena. We are also delighted to have

The feedback from previous seminars has been enormously positive and these presentations are still available on request from Clear Channel Outdoor. Today’s presentations will be made available to you in the next couple of days.

We hope you enjoy the seminar and appreciate you joining us this morning.

Pip Hainsworth Marketing Director

“Good fortune is what happens when opportunity meets with planning

Thomas Alva Edison

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