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4.DELIVERING THE VISION

4.1Fulfilling these aims will require a concerted effort, not just by museums, their staff and their governing bodies, but also by central and local government. The prize is a sector which makes a real, meaningful and positive contribution to peoples’ lives and society in general. This will be achieved through pursuing a series of goals across five interdependent strategic priorities, namely;

Developing audiences

Education and Learning

Collections Development, Care, Management and Use

Infrastructure, Investment and Resources

Cultural Rights

5DEVELOPING AUDIENCES

5.1Museums should strive to ensure universal access to their buildings and their collections and their services, in recognition of the right of every person to engage with the cultural heritage of their choice, while respecting the rights and freedoms of others.

5.2The museum sector plays a critical role in developing a shared, more equitable and better future for Northern Ireland and its people.  In fulfilling this role, the sector must seek to strengthen their ‘social value’ by increasing museums’ engagement with people, both in greater numbers and diversity than at present, and through creatively enhancing the ways and means by which visitors engage with their collections and services.

5.3

Museums are active in:

Gaining an understanding of the needs and aspirations of their visitors and users;

Refining their methods of communication with the public;

Developing products and services for particular and diverse interest groups;

Seeking and attracting new audiences; and

Addressing the intellectual, economic, social, physical and cultural barriers that many people feel prevent their involvement with museums.

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