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Proposal: Near Field Communication (NFC) Components and Devices

SCHEDULE

STUDY PUBLICATION DATE April 2008

ACTUAL MARKET SIZE

SUPPLIER SHARE

FORECAST MARKET SIZE

2006

2007

2008-2012

RESEARCH SCHEDULE

Preliminary Update ...........................................................................................................................February 2008 Interim findings ...................................................................................................................................... March 2008 Final Report .............................................................................................................................................. April 2008 Executive presentation .................................................................................. At sponsor’s discretion and schedule

RESEARCH CONTENTS

GLOBAL MARKET OVERVIEW AND OUTLOOK

  • Scope and methodology: data collection tools, analysis models, telephone and Web surveys, etc.

  • Market overview and industry structure: NFC technical value chain, sales and support channels, users, industry associations, industry standards, key regulatory issues.

  • Market penetration, estimate and forecast model: NFC adoption and growth rates and forecasted opportunity.

  • Product descriptions and trends: products, components, devices, etc.

  • Application descriptions and trends: value propositions, performance requirements, results.

  • Global market trends for NFC components and devices: current and future adoptions, usage, etc.

  • End-user analysis: installations and uses, investment drivers and plans, product and supplier selection criteria, etc.

  • Competitive analysis and position: product/market/channel development strategies and plans, market position and direction.

  • Distribution channel analysis: definition(s) of channel types, value-add, margin targets, support capabilities and requirements.

  • Key success requirements: key product requirements and technical features, near-term market opportunities, long-term market opportunities, industry development scenarios, and others requirements for maximizing near-term revenue growth.

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