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Proposal: Near Field Communication (NFC) Components and Devices

PROCESS AND METHODOLOGY

VDC relies heavily on our own primary research, reinforced with information from secondary sources where appropriate. For this research study, VDC will use the following methodology:

INFRASTRUCTURE AND TOOLS

  • Market segmentation and definitions for NFC enabling technologies, adopter organizations, applications.

  • NFC technical value chain incorporating definitions of devices, components, systems, etc.

  • Industry structure/commercial value-chain highlighting supplier position, direction and relationships.

  • Telephone survey tools to drive in-depth telephone interviews with key contacts in all stakeholder

communities – see ‘Primary Research’ table below.

  • Survey target databases including VDC proprietary sources, research program sponsors, and industry- specific third parties (trade publications, Web sites, conferences, etc.).

  • Market opportunity screening framework analyzing the most attractive and challenging applications, vertical markets and product segments.

PRIMARY RESEARCH

Target Communities

Approximate Sample Size

Phone or On-Site Interviews

Web/E-mail Surveys

Suppliers: ICs Suppliers: readers/interrogators Suppliers: transponders Suppliers: software and services OEMs: mobile devices OEMs: stationary devices OEMs: embedded readers Enterprise end users Enterprise end users

Approx. 10 Approx. 10 Approx. 15 Approx. 15 Approx. 10 Approx. 10 Approx. 10 Approx. 25 Target sample N> 100

SECONDARY RESEARCH

  • Review of VDC proprietary databases covering the global markets for NFC and related solutions.

  • Analysis of NFC supplier financial reports from public and private financial databases.

  • Internet searches to gather information on NFC supplier corporate background information, core offering

specifications, target market case studies, technical and commercial partnerships.

  • Trade press research from sources such as Business Solutions Magazine, ESE Magazine, etc.

  • Reference of proceedings and notes from a number of other sources – industry associations, standards

bodies, independent consultancies, academic institutions, government agencies, and consortia.

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Venture Development Corporation | 508.653.9000

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