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THE MAGAZINE ABOUT A CHARITABLE WORLD - page 13 / 66

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AMERICA

12

The Living Proof Project Shows:

On September 24, 2009, the Bill and Melinda Gates Foundation launched the Liv- ing Proof Project: U.S. In- vestments in Global Health are Working, a multi-year, multimedia campaign to em- phasize the progress made in global health initiatives by the U.S. government.

The campaign focuses on progress made in the areas of global immuniza- tion, the fight against ma- laria, and the fight against hiV/aiDS, among other efforts. “We want to show americans that their in- vestments in global health are working,” said Bill Gates, co-chair of the Gates Foundation. “We should all be proud that U.S.-funded health pro- grams are saving millions of lives and bringing new hope to poor and develop- ing countries.”

Bill Gates immunizes Ishaka Bashiru against polio at Bini Community Health Post in Sokoto state, assisted by mother Rashida Bashiru and Mrs. Luba Argungu of the National Primary Health Centre, during his visit to learn about polio efforts in Nigeria. Photo courtesy of the Bill & Melinda Gates Foundation/ Prashant Panjiar.

The campaign's web- site, www.livingproofproj- ect.org, brings global health success stories to life with web videos, photo galler-

ies, interactive graphics, and personal profiles of peo- ple whose lives have been saved by U.S. global health programs. Other key com-

ponents of the campaign include television, radio, print, and web advertising in Washington, D.c., which feature children and adults

Melinda Gates and Bill Gates talk with mothers during an immunization day at the Trang Mau Commune Health Centre near Hanoi, Vietnam. 2007. Photo courtesy of the Bill & Melinda Gates Foundation / Prashant Panjiar.

International Life Magazine

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