Select sign colors that complement the area’s natural environment and pastoral-agrarian-mountain village character. Strong earth tones (browns, bronzes, and greens) and vintage American colors (reds, whites, and blues) are encouraged for background colors. Avoid the use of soft colors such as pastels and corals and bright colors such as fluorescents.
Use contrasting colors to differentiate the sign’s background color from its lettering or other messaging.
On-premises business identification or advertisement signs should be shorter than the roofline of that business’ building. Also, do not place signs on the roof of any building.
West of Coxes Creek Road, signs should be less than 15 feet in height, externally illuminated with soft lights (or not lit), and avoid the use of glossy and reflective materials such as plastic.
ROUTE 31 WEST CORRIDOR DESIGN GUIDE
DRAFT: MARCH 2009