Repair, remove, or replace signs that are damaged, faded, or no longer current or useful.
Between Coxes Creek Road and Somerset Borough, encourage businesses to work together to consolidate signage as much as possible. Business that use shared driveways, access roads, and parking lots are strong candidates for sign consolidation.
DRAFT: MARCH 2009
ROUTE 31 WES
With the exception of gas station pricing signs and other essential interchangeable copy information, the use of large signs with interchangeable copy is discouraged. Where small interchangeable copy signs are used, surround the sign with a brick, stone, or a naturally appearing border and base to tie the sign’s appearance to the Corridor’s pastoral-agrarian- mountain village character.
Display brief messages. By using fewer words, a sign’s visual clutter is reduced and the sign becomes more attractive and easy to read at the posted speed limits (55 mph west of Coxes Creek Road and 35 mph between Coxes Creek Road and Somerset Borough).
Billboard displays are discouraged. Billboards have been found to lower surrounding property values, block views, and create distractions to motorists.