Dr. Lakshmi Mohan
Managers Ask for Analysis, NOT just Retrieval of Data
Sometimes retrieval questions come up of course, but most often the answers to important questions require non-trivial manipulation of stored data. Knowing this tells us much about the kind of software required. For example, a database management system is not enough.
- John Little (1979)
“Data” has to be converted into “Information” that triggers managerial action.
The conversion process is critical to get value from the data warehouse.