Dr. Lakshmi Mohan
The DURACELL EIS: How It Provides “Information”
The CEO, Robert Kidder, manipulated a mouse attached to his workstation.
To compare the performance of work forces in the U.S. and overseas.
Computer displayed a crisp table in colors showing higher sales per employee in the U.S.
He asked the computer to drill down for more data to explain the difference.
At the end of the data-browsing session, the real problem was found:
.... TOO MANY SALESPEOPLE IN GERMANY WERE WASTING TIME CALLING ON SMALL CUSTOMERS.