Dr. Lakshmi Mohan
Customer Sales Data
Able to Segment Customers by Size
… Small, Medium, Large
Which Salesperson Calls on Which Customer
Most Important: Time Spent With Each Customer
From the Salesperson’s Call Reports
BIG Problem: Fear of “Policing”
… Is the Time Data Usable?
Data Feeders Must Benefit from Data!
Micro-Level Data in the Duracell BI - To Trace Problems to Root Causes