Dr. Lakshmi Mohan
Payoff from the Analytical System Depends on the Management Process
Easier to upgrade quality of the data than the management process for utilizing the high quality information.
Improving the quality of data will be all costs and no benefits if the data is not used.
Need to upgrade the management process to effectively use better quality data.
If a magic fairy instantly gave you all the information...the company would ever need, do you think people would instantly know what to do with it and use it well.
Peter Keen (1998)