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      Dr. Lakshmi Mohan

Why is Data Mining a “Hot” Topic Today?

1.  Implementation of ERP, CRM & SCM systems have resulted in

    vast stores of operational data.

2.  Emergence of global competition has put the pressure on

    companies to be “data- driven” – i.e., make informed decisions

    based on facts and not hunches.

3.  The speed of change in the marketplace demands that the pearls

    of actionable information have to be found faster in the ocean of

    data, for companies to be one step ahead of competition.

4.  The hardware needed to store and process a “ton of data” was

    prohibitively expensive until recently – “You would have had

to have NASA at your disposal”.                                           Today, the technology makes it feasible to apply complex models to ferret out patterns left to rot in “data jails”.

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