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      Dr. Lakshmi Mohan

Business Model of Capital One

MISSION: Deliver the Right Product, At the Right Price,          To the Right Customer, At the Right Time

UNIQUE  INFORMATION-BASED-STRATEGY:

When we started this company, we saw two revolutionary opportunities: We could use scientific methodology to help us make decisions, and IT to help us provide mass customization.

Foundation of Capital One: TEST AND LEARN

We test every product offering, every procedural change, every job applicant. We record every customer interaction, every card purchase; and then, with the patience of a good scientist, we run experiment after experiment. For every action taken, we know what the reaction has been. If we have sent you a blue envelope or a pink one, we know which one you received, and how you reacted to that.

- Ran 45,000 Tests in 2001, Average of 120 per day

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