Dr. Lakshmi Mohan
Made the New Idea Work !
First Test Product: Easy & Sweet
“When new customers call an automated line to activate their card, we thought: That’s the perfect time to sell them something
The first thing we sold was a balance transfer: “Now that you’ve got our card, is there any debt that you want to transfer to us.”
Customers just bought it!
Brainstorming Session: Manager of Cross-Sell Marketing, IT Head and Call-Center Manager
“How to extend quickly to other products?”