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© 2005 Prentice Hall Inc. All rights reserved.

4–20

“Marketing Manager” Description from Standard Occupational Classification

Figure 4–8

20. 11-2021 Marketing Managers

Abstract: 11-2021 Marketing Managers. Determine the demand for products and services offered by a firm and Its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied.

Source: www.bis.gov, accessed November 13, 2003.

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