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Building Electronic Relationships 17

References

Bayer, M. (June 1996). Web site says too many PR people are operating without a clue. PR Tactics. Retrieved 19 November 2000, from the World Wide Web: http://prsa.org.

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Berthon, P. (September-October 1996). Marketing communication and the world wide web. Business Horizons, 39(5), 24-40.

Biland, A. (6 March 2000). A question of value: E-commerce works best as an enabler of the personal relationship between business and their customers. Information Week, p. 214.

Botan, C. & Soto, F. (Spring 1998). A semiotic approach to the internal functioning of publics: implications for strategic communication and public relations. Public Relations Review, 24(1), 21-44.

Cross, R. & Nassef, A. (October 1999). E-mail direct marketing comes of age. Direct Marketing, 62(6), 44-48.

Darwin, C. (1993). The origin of species. By means of natural selection or the preservation of favored races in the struggle for life (Reissue). New York: Modern Library.

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Fomburn, C.J. (1996). Reputation: realizing value from the corporate image. Cambridge, MA: Harvard Business School.

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